CCR questions

 1.) How do your products represent social groups or issues?

-Our product represents a Social issue, that many people get affected by In society. In our movie, the main character is missing a parent (Which was hinted that they passed away.) In the movie, he does a treasure hunt made by his mom from around ten years ago. With the treasure hunt he connects just a little with a person he never really met, his mom, with the different little puzzles she left. The fact that The main character lost a parent is something that hounded of thousand of people could relate to. Not having both parents, because of one passing, or just leaving their Childs life for good is something that commonly happens in society. With us making this treasure hunt movie we made it where these people who have the same life could just imagine if there "lost" parent did the same. They could imagine the whole thing, and just put themselves in the main character shoes and experience something they never thought of. Another thing that we did was that we represented leaving home. Its not as big as a issue as not having both parents, but still its something that many people are affected by. One more situation that gets represented is a single father. In many mainstream media, its the mother that is the single parent, and the father is gone, either a dead beat, or they passed away. In our movie, we have a single father so we could represent the many single parents in America, and across the world.

2.) How do the elements of your production work together to create a sense of ‘branding’?

-In our product, our elements of the production do and don't work together to create a sense of branding. This sounds very confusing but hear me out. Compared to other projects that we did in the past it conventionally doesn't create a sense of branding. In our first production we did, The Nike commercial, The whole thing is a bout branding. We probably said the word brand/branding in every sentence. If you compare this project and the one we did just recently, the one we did right now, lost treasures, would have no branding. However, it does have branding, But the branding is a little hidden in the project. In the movie, and all of our projects, we have some little techniques that we do in every movie. We do them with no intention either. Its just somethings that we always do. like half of our movies start with a panning expositions shot, we always have some low angles for scenes where the main character is moving fast, and we always have a reference to an inside joke in the script. With all these little things, this creates a branding for us as directors, and us as a production studio. If we continue filming there will be even more things that we would add to our "style" That would be ever changing through each movie production. So in the end, you can say yes, we do create a sense of branding, but its not as out there as other branding. 

3.) How do your products engage with the audience?

-Our product engages very well with the audience. In our movie we tried our best to keep the attention level high. One thing though that we had on our side when we were making our movie is that it is a Short film, being only five minutes long. On the other and, a full length movies average time is around 90 minutes to a whole hour. Comparing these two, we have a great advantage because you cant fall asleep during a five minute short film, but you can in a whole two hour movie. The next aspect that we did to engage with audiences was pacing. Pacing is one of the biggest problems in engaging with audiences. Pacing is how fast the plot of the movie is going, and it can be easily messed up. sometimes in movies the pacing is very slow, where it gets to a crawl. This is when people disengage with the movie and loos interest because it gets very boring. A lot of T.V. shows suffer from this problem because they try to drag out a short plot into a whole season. The other way you could do pacing wrong is having it too fast. This is where the plot and other aspects of the movie zoom by the audience, and its so fast that they cant absorbed the information at all. Book to movie adaptations suffer from this problem greatly because they try to cram a whole book into 90 minutes, even though it deserves a trilogy. With us Knowing the Problems of pacing, we used that to our advantage to make a paced well movie.

4.) How did your research inform your products and the way they use or challenge conventions?

-We our research informed our products and the way we used to challenge conventions. The first thing we did for our research was to watch a bunch of short films. The best source of short films was Omelet on YouTube. They have years of short films that are very interesting. I still even watch them on my free time because they are that good. With watching them we got a better understanding of what a short film truly was. After that it was time to focus on the genre, which we would challenge its conventions. The genre is Adventure. These movies now a days have really lost the real aspect of adventure in  my opinion so we decide to watch some original adventure movies that really have the touch. The one movie that we loved watching when we were researching was 'The Goonies". It was such a joy to watch so we used some of the aspects of it in our movie to try to attain that "touch" it had. We also watched movies like 'E.T', and the Jungle book, but they were not as good as the goonies. With that we used it to challenge the conventions of modem adventure movies by going back to the old aspects. We tried to add the childhood curiosity that these old movies had by the treasure hunt. We also tried to capture this genre by just creating an exciting adventure, witch we hopeful did.