Question: Asses the importance of marketing in the media you have studied .
Example of media: Film
For films, one of the most crucial parts of the process before releasing a movie, is its marketing. Marketing is one of the most crucial parts of a movies production, as important as the movie for making profit. Marketing brings the attention to the upcoming movie, so people are interested in the product and are ready to spend their money to go watch it.
Marketing for a movie has many different variations that van get to a viewer. Most, or not if all of movies release a trailer before their release, so the viewers can know what type of movie will be instore for them. Posters, merchandising, franchising, commercials, and more are also used to market a movie. An example is Guardians of the Galaxy Vol. 2 which did all of these marketing techniques. This led to the movie getting a lifetime off a worldwide income of around 860 million dollars. This shows why marketing is so valuable.
However, marketing can’t always lead to a blockbuster, it has to be done right. Movie trailers, posters, and other marketing techniques have to clearly show what the movie’s, genre and what its feel is. If it doesn’t, it will leave the viewer confused on the movie on what it is about and will probably not buy the tickets to go see it. An example of this is the movie ugly dolls, which in all of its trailers, and commercials, had none of the plot revealed. This led to the movie being a fanatical flop, not making back the money they spent making it. However, a good example is Fantastic beast and where to find them, which did the complete opposite of ugly dolls and had its plot directly shown in the trailers, showing what the audience is going to expect. This led to the movie making a profit, not like the ugly dolls however.
Another important part of a movies marketing that I already stated before is merchandising. A lot of Film studios look over this aspect, but it can completely carry some films profit wise. One example is the Lego Movie part 2. The Lego movie part 2 was close to a flop with this sequel but not with the merchandise. Like the first, movie, the Lego merchandise made strides in the profits that they made form the attention the movie was getting.
With this being said, the statement from the beginning still stands. Marketing is a crucial part if a movie makes a profit or not. This leads to marketing having a great importance in the area of film.
